Chronicle of Philanthropy Highlights Interchange Video

The Chronicle of Philanthropy highlighted Interchange Productions’ Protect Our Defenders trailer on its website:

Eight charities have won cash grants through the DoGooder Awards, an annual contest that highlights the best nonprofit videos.

The winning videos, which include both advocacy and fundraising features, succinctly communicate a message while including a call to action, says Danny Alpert, a contest judge and executive producer at See3, a video consulting company that sponsors the contest, which is now in its sixth year.
Protect Our Defenders, a nonprofit in Burlingame, Calif., won in the small-organizations category for a video that featured interviews with members of the military who had been sexually assaulted. “A lot of videos try to create outrage,” says Mr. Alpert. “This one does a good job at it.”

The video, which garnered more than 87,000 views on YouTube, drove visitors to an online petition site by using free tools available to nonprofits through the video-sharing site. YouTube allows groups in its nonprofit partnership program to insert links and comments into their videos by using overlays that pop up as the video plays.

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