Leveraging Your Video

A well-crafted mini-documentary will only get you so far. To make an impact, people have to watch it.

Using these techniques, Interchange will help you capture those eyeballs.
  • Screen a mini-doc at your next event. Whether you’re raising funds, reaching out to constituents, or drumming up new business, show a video to seal the deal.
  • Host video on your website. A short clip on your homepage allows visitors to develop a quick visceral connection with your organization.
  • Spread the word with social media. Use Facebook and Twitter to get your video out there. You can put the video right in your Facebook post and link to it on Twitter. With a simple click, your friends and followers can share the piece with their networks. And on and on it goes.