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Witness Blog: Anatomy of a Good Advocacy Video

The Witness Blog examines the Protect Our Defenders trailer created by Interchange Productions and concludes that it’s an effective advocacy video. Here’s what Witness has to say:

At WITNESS, we rotate facilitators at our weekly staff meetings. If assigned as facilitator, the person is responsible for doing some research and sharing a current advocacy video of interest. My turn up, I screened the doGooder Nonprofit Video Award winner, “Protect Our Defenders.” The video addresses rape in the military.

Everyone seemed moved. It was obvious by their reaction why this video was a winner. So, I asked the room, “What moments in the video do you remember or stood out?” Answers: the statistics, the video included a male subject, the rape kit, the Congresswoman’s closing statement.

Read more of the Witness Blog’s analysis here.


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